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What Do Logo Colors Tell Us?

It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.

If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.

Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.

If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

Orange is a friendly, playful color. It shows overall energy. It is great with children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

The cool colors are given below.

Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

Green is associated with the outdoors. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.

If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.

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